Cookie &
privacy policy

Cookie & privacy policy - LiqTech

Last updated: October 2026

This policy explains how LiqTech Holding A/S collects and uses personal information when you visit our website, submit an inquiry, subscribe to our communications, or otherwise interact with us.

It also explains how we use cookies and similar technologies, how you can manage your preferences, and what rights you have.

1. Who We Are

The data controller responsible for the processing described in this policy is:

LiqTech Holding A/S
Industriparken 22 C
2750 Ballerup
Denmark
Company registration number (CVR): 25121031
Email: info@liqtech.com
Phone: +45 4498 6000
Website: www.liqtech.com

If you have questions about this policy or how we handle your personal information, please contact us using these details.

2. What Personal Information Do We Collect?

The information we collect depends on how you interact with us. It may include:

  • Contact information: Your name, business email address, telephone number, company name, and job title.
  • Inquiry information: Details you provide through forms, emails, and other communications, including information about your application or project.
  • Technical information: Your IP address, browser type, device information, and operating system.
  • Interaction information: Pages visited, links clicked, referral sources, and interactions with our website, advertisements, and marketing emails, depending on your consent and the applicable legal requirements.
  • Marketing preferences: Your subscriptions, communication preferences, and records of consent or withdrawal.

We collect information directly from you and, where applicable, automatically through our website and the technologies described below.

3. How Do We Use Your Information?

We use personal information to:

  • Respond to inquiries and provide requested product or service information.
  • Manage customer, partner, and prospective customer relationships.
  • Send newsletters, company updates, and marketing communications where legally permitted.
  • Understand how visitors use our website and improve its content and functionality.
  • Measure campaign performance and support relevant advertising.
  • Maintain website and IT security.
  • Meet applicable legal obligations.

Submitting a contact form or requesting product information does not, by itself, subscribe you to our marketing emails.

4. Legal Basis for Processing Personal Data

We use the following legal bases, depending on the purpose of the processing:

  • Consent, Article 6(1)(a) GDPR: For non-essential cookies and related tracking, and for marketing communications where consent is required.
  • Legitimate interests, Article 6(1)(f) GDPR: For responding to business inquiries, managing business relationships, and protecting our website and systems. Our interests are to provide relevant business support, maintain relationships, and ensure security. We assess these interests against your rights and freedoms.
  • Contractual necessity, Article 6(1)(b) GDPR: Where processing is necessary to enter into or perform a contract with you personally.
  • Legal obligations, Article 6(1)(c) GDPR: Where processing is necessary to meet obligations imposed by applicable law.

Where processing relies on consent, you can withdraw it at any time. Withdrawal does not affect processing carried out lawfully before you withdrew consent.

5. Cookies and Similar Technologies

What Are Cookies?

Cookies are small files stored on your device when you visit a website. We also use similar technologies, including pixels, tags, and browser storage.

These technologies can support website functions, remember preferences, measure visits, and enable advertising.

Cookie Categories

Strictly Necessary Cookies
These support essential website functions, security, and the storage of your cookie choices. They do not require consent where they are strictly necessary to provide a service you request.

Functional Cookies
These support additional features and remember preferences. Where they are not strictly necessary, they require your consent.

Analytics Cookies
These help us understand website traffic, visitor behavior, and content performance. We use them with your consent.

Advertising and Marketing Cookies
These help us measure advertising performance, understand campaign engagement, and show relevant advertising across digital platforms. We use them with your consent.

Services We Use

Our website and marketing setup include the following services. Their activation depends on the relevant function and your consent choices:

  • Google Analytics: Website traffic and interaction analysis.
  • Google Ads: Advertising measurement, conversion tracking, and remarketing.
  • Google Tag Manager: Management and deployment of website tags. Consent requirements depend on the tags deployed.
  • HubSpot: Website forms, contact management, marketing communications, and consent-based interaction tracking.
  • Leadfeeder: Identification of visiting organizations and analysis of business visits.
  • LinkedIn: Campaign measurement, conversion tracking, and advertising audiences.
  • Facebook (Meta): Campaign measurement, conversion tracking, and advertising audiences.
  • Dreamdata: Marketing attribution and analysis of interactions across the customer journey.
  • YouTube: Embedded video content and associated technologies.

Some providers also process information for their own purposes, as explained in their privacy policies.

Details of individual cookies, including their providers, purposes, and lifetimes, are available in the cookie settings on our website.

Managing Your Preferences

Our cookie banner allows you to accept all non-essential cookies, reject them, or select individual categories.

You can change or withdraw your consent at any time through the cookie settings on our website. Withdrawing consent stops future consent-based tracking but does not automatically delete information already lawfully collected.

You can also delete or block cookies through your browser settings. Blocking strictly necessary cookies may affect website functionality.

6. Newsletter and Marketing Communications

We use HubSpot to manage newsletter subscriptions and marketing communications.

Where required, we obtain your consent before sending marketing emails. Requesting information or submitting an inquiry does not automatically constitute consent to receive newsletters.

You can unsubscribe at any time using the link in our marketing emails or by contacting info@liqtech.com.

Unsubscribing from marketing does not prevent us from responding to your inquiries or sending necessary communications relating to an existing business relationship.

We may retain limited information about your unsubscribe request to ensure that your preferences continue to be respected.

7. Customer Relationship Management and HubSpot

We use HubSpot to manage business contacts, inquiries, subscriptions, and relevant customer and prospective customer communications.

Information stored in HubSpot may include:

  • Professional contact details and company information.
  • Information submitted through website forms.
  • Records of business communications and follow-up activities.
  • Subscription preferences and consent records.
  • Website and marketing interactions, where permitted by your consent and applicable law.

Depending on the features used, interaction information may be associated with your contact record and used to understand your interests and support relevant follow-up.

We distinguish between processing needed to handle an inquiry or business relationship and processing that requires separate marketing or tracking consent.

8. How Do We Protect Your Personal Information?

We use technical and organizational measures appropriate to the information we process and the associated risks.

These include secure website connections, access controls, restricted system access, and procedures for handling personal information.

No website, transmission method, or storage system can be guaranteed to be completely secure.

9. Sharing Personal Information with Third Parties

We do not sell personal information.

We share information where necessary with providers of:

  • Website hosting and technical infrastructure.
  • CRM and email communication services.
  • Analytics, marketing attribution, and advertising services.
  • IT support and security services.

Depending on the service, a provider may act as our data processor or as an independent or joint data controller.

Where a provider processes information on our behalf, we put the required data processing arrangements in place.

We may also disclose information where required by law or a competent authority.

10. International Transfers of Personal Data

Some providers process personal information outside the European Economic Area (EEA), including in the United States.

Where required, transfers rely on an applicable European Commission adequacy decision or appropriate safeguards, such as the European Commission’s Standard Contractual Clauses and supplementary measures where necessary.

The mechanism depends on the provider and the particular transfer. You can contact info@liqtech.com for information about the safeguards applicable to your personal information and how to obtain a copy.

11. How Long Do We Retain Personal Information?

We retain personal information for the period needed for its purpose, taking account of the following criteria:

  • Inquiries: The time needed to answer your request, complete relevant follow-up, and address any related contractual or legal matters.
  • Business contacts and communications: The duration and relevance of the business relationship, applicable recordkeeping requirements, and the need to establish or defend legal claims.
  • Marketing subscriptions: Until you unsubscribe or the subscription is otherwise closed, subject to periodic review of whether continued retention is necessary.
  • Unsubscribe records: For as long as needed to respect your preference not to receive marketing.
  • Consent records: For as long as needed to document consent and meet applicable legal requirements.
  • Analytics and tracking information: According to the relevant service settings and retention requirements.

Cookie lifetimes are shown in our cookie settings. A cookie’s lifetime is not necessarily the same as the period for which information collected through it is retained.

We delete or anonymize personal information when it is no longer needed.

12. Your Data Protection Rights

Subject to the conditions in applicable law, you have the right to:

  • Access your personal information.
  • Have inaccurate information corrected.
  • Request deletion of your information.
  • Request restriction of processing.
  • Receive certain information in a portable format.
  • Object to processing based on legitimate interests.
  • Withdraw consent where processing relies on consent.

You can object to the use of your personal information for direct marketing at any time, including related profiling.

To exercise your rights, contact info@liqtech.com. We normally respond within one month. If an extension is permitted and necessary, we will explain the reason and inform you within that month.

You can also complain to the Danish Data Protection Agency, Datatilsynet, at www.datatilsynet.dk, or another competent supervisory authority.

13. External Websites and Third-Party Content

Our website contains links to external websites and may display embedded content, including YouTube videos.

External websites have their own privacy practices. Embedded services may receive technical information when loaded and may use cookies or similar technologies, subject to applicable consent requirements.

You can find further information in the relevant provider’s privacy policy and our cookie settings.

14. Changes to This Policy

We may update this policy to reflect changes in our website, services, or legal requirements.

The latest version will be published on this page with an updated revision date. Where required, we will provide additional notice or request renewed consent.

15. Contact Us

For questions about this policy or the handling of your personal information, contact:

LiqTech Holding A/S
Industriparken 22 C
2750 Ballerup
Denmark
Company registration number (CVR): 25121031
Email: info@liqtech.com
Phone: +45 4498 6000
Website: www.liqtech.com


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